Fit back in your old jeans.
Boring, permanent, five to twenty pounds down. No juice-cleanse whiplash.
Already training? After the free 15-minute evaluation, you can ask about ATP Signature directly. The On-Ramp isn’t a required first stop for everyone.
I text you to confirm the time. Real person, real phone number — not an autoresponder.
Fifteen minutes. Your week, your knees, your sleep, the one thing you'd change first. You get an honest read and exact pricing for every option. No pitch, no pressure.
I recommend the right starting level for your goal, schedule, and needs — not the most expensive option. On-Ramp if you're new or unsure; The Pair if you're remote or self-directed; 1:1 for standard in-person coaching; ATP Signature for the full system; Nourish if training is handled and food is the issue. No pressure to sign up.
Phase-3-of-change client, warehouse worker, dispatch, dad — everyone's day is different. The plan is built around yours.
Not a program you'd run for four days. Consistency isn't a trait — it's an outcome of the right friction.
No unobtainable goals. No snake oil. Just the reps, the food floor, and one text-check-in when the week gets messy.
Boring, permanent, five to twenty pounds down. No juice-cleanse whiplash.
Cardio you don't dread. Squats that hold up on the hike your daughter asked about.
The 3 AM reflection stops arguing with you. That's the actual goal.
“I hadn't touched a barbell in nine years. Six months in, my old jeans fit and my daughter asked me to lead the hike again. That's the win. I don't care about the scale.
— Marcus, 34 · dispatch, IN21 lbs down · anchor-lift PRs re-set · sleep window 4.5→6.5h
“Jake doesn't sell you the mountain. He hands you the shoes and walks the first mile. Every time I've tried to quit, he's just texted me the minimum-effective session for a bad week. I've never taken a full week off.
— Amanda, 29 · nurse, remote clientSquat 95→175 lb · 18 wk streak · 0 restarts
“I came in thinking I needed motivation. Turns out I needed permission. Jake gave me permission to want more than the couch and the calisthenics buddy. I got it.
— Devin, 41 · warehouse lead, in-personBench 135→205 lb · 12 wk on-ramp completed
$199 flat
New clients, returning lifters, and anyone who needs structure first.
View the details →$99/month
Self-directed clients; remote maintenance after in-person coaching.
View the details →$549/month
Clients who want standard private, in-person coaching.
View the details →$749/month12-week cycle
Clients who want the full training, fuel, and recovery system managed.
View the details →Text, call, or email. Tell me what's actually going on — not the polished version. "I do calisthenics with a buddy" is a fine starting sentence.
Free. Voice or in-person. I ask about your week, your knees, your sleep, and the one thing you'd change first. No pitch.
On-Ramp for beginners or unsure clients. The Pair for remote or self-directed training. 1:1 for standard in-person coaching. ATP Signature when you want the full system managed. Nourish when training is handled and food is the issue.
We check what's working and recommend the right next level — including less support when you're ready. Experienced clients can ask about ATP Signature directly after the evaluation. No mandatory On-Ramp, no upsell for the sake of it.
More educated than I come off as. That's on purpose. Nobody needs a lecture — you need a coach.
→ read the long versionNobody does. The 30-Day On-Ramp is two 45-minute sessions a week and a two-column food log. If you can't spare 90 minutes across a week, coaching isn't your bottleneck — sleep is.
That's the entire job of the intake call. You don't need to arrive with a plan. You need to arrive honest.
We can do the first two weeks in a quieter time block, or fully online. Nobody gets thrown into a crowded room they hate.
Three months for you to feel it. Six months for your peers to notice. Longer than that? You'll stop measuring in months.
Free tools. No email wall. Use them before you ever book.
Height and weight in, a number and an honest read on what it does and doesn't tell you out.
Calories, protein, carbs, fat, fiber and water for your goal — plus a sample day you could actually eat.
No pitch. No pressure. Send the note. We'll do the fifteen-minute intake and go from there.